The DTWI® Product Management Primer certification empowering product managers to shape the future with confidence.

The DTWI® Product Management Primer certification equips professionals to lead effectively in a dynamic and competitive environment. Upon completion, you will be able to apply modern product management practices, align teams around strategic goals, and drive innovation with a customer-centric focus.

Additionally, the DTWI® Product Management Primer certification enhances your ability to make data-driven decisions, collaborate effectively across departments, and create products that truly make an impact in the market. With this recognition, you will stand out as a product leader ready to transform ideas into impactful results.

EXAM CONTENT

Knowledge at the PRIMER level in:

  • Product Management and Digital Transformation
  • Fundamentals of Product Management
  • Market Research and Intelligence
  • Product Strategy and Business Alignment
  • Product Development and Innovation Cycle
  • Agile Product Development
  • Go-to-Market (GTM) Strategies
  • Stakeholder Management and Negotiation
  • Product Portfolio Management
  • Product Performance Metrics and Analysis
  • Frameworks for Scaling Sustainable Products
  • Leadership and Team Development in Product Management
  • Artificial Intelligence and Data Science Applied to Product Management
  • Introduction to the Product Management Process

EXAM DETAILS

  • Application method: Online (Web proctored exam)
  • Nível: Primer
  • Exam Duration: 60 Minutes
  • Number of questions: 40
  • Minimum approval rating: 70% or 28 questions
  • Allowed book/note queries: No
  • Allowed to use electronic equipment: No
  • Prerequisites: no
  • Validity of certification – 03 years
  • Available languages: English, Portuguese, Spanish

TARGET AUDIENCE

Professional interested in leveraging his career, international recognition, having differential, in the qualification of his Product Management knowledge in Primer level