Professional seeking to drive transformation, elevate their career, and stand out globally through a strong qualification in INNOVATION STRATEGY at the Primer level.

The Innovation Strategy Primer Certification by DTWI® is tailored for those who want to understand how innovation becomes a powerful engine of growth, competitiveness, and differentiation in today’s rapidly changing world.

Focused on foundational strategic concepts, this certification explores how to design innovation systems, foster an innovation-ready culture, manage risk, and connect innovation efforts with business impact all with a global, practical, and future-oriented lens.

Ideal for professionals who want to lead innovation initiatives, influence strategic decision-making, and build capabilities aligned with the next economy.

EXAM CONTENT

Knowledge at the PRIMER level in:

  • Innovation and Strategic Thinking
  • Innovation Types and Models Across Contexts
  • Innovation Culture and Organizational Mindset
  • Innovation Strategy, Alignment and Positioning
  • Innovation Processes, Tools and Methodologies
  • Data-Driven Innovation and Emerging Technologies
  • Innovation Portfolio, Metrics and Strategic Evaluation
  • Execution and Scaling of Innovation Strategy
  • Sustainable, Social and Regenerative Innovation
  • Future Vision and Strategic Innovation Leadership

EXAM DETAILS

  • Application method: Online (Web proctored exam)
  • Nível: Primer
  • Exam Duration: 60 Minutes
  • Number of questions: 40
  • Minimum approval rating: 70% or 28 questions
  • Allowed book/note queries: No
  • Allowed to use electronic equipment: No
  • Prerequisites: no
  • Validity of certification – 03 years
  • Available languages: English, Portuguese, Spanish

TARGET AUDIENCE

Professional seeking to accelerate their career, gain international recognition, and stand out in the market with a solid and future-proof qualification in Innovation Strategy at the Primer level. The Innovation Strategy Primer Certification by DTWI® is designed for those who understand that innovation is no longer a choice it is a strategic imperative. By mastering the foundational principles of innovation, this program empowers professionals to design and lead innovation strategies, foster an innovation-driven culture, and align initiatives with long-term business impact. Ideal for those who aspire to play a central role in transformation, growth, and differentiation within their organizations with global relevance, practical tools, and a clear path to innovation leadership.l