The Experience Strategy Primer Certification by DTWI® provides a solid foundation in customer experience (CX) and user experience (UX) strategy, empowering professionals to design, orchestrate, and lead experience-driven initiatives across products, services, and digital ecosystems.

Grounded in global best practices and essential frameworks, this certification equips you with the strategic mindset and practical tools to align experience design with business goals from journey mapping and persona development to service design, usability, and emotional engagement.

For professionals seeking to elevate their careers, gain international recognition, and differentiate themselves through foundational expertise in CX and UX Strategy this is your starting point.

Certified by the Digital Transformation World Institute, this certification validates your knowledge at the Primer level in Experience Strategy trusted by digital leaders worldwide.