The Digital Product Strategy Primer Certification by DTWI® is built for those who want to master the essential foundations of strategy in a digital product environment from product vision, discovery, and data-driven decision-making to growth, innovation, and user-centric design.

Ideal for professionals involved in product management, UX, tech, marketing, or digital transformation, this certification empowers you with the tools to lead in the digital era, positioning you for high-impact roles across dynamic, cross-functional teams.

It’s not just about building products. It’s about building digital value  with strategy.

 

EXAM CONTENT

Knowledge at the PRIMER level in:

  • Digital Product Strategy
  • Strategic Product Vision and Positioning
  • Customer-Centered Strategy and Experience Design
  • Digital Product Lifecycle and Strategic Roadmapping
  • Digital Product Growth and Optimization Strategy
  • Cross-Functional Collaboration and Product Leadership
  • Digital Product Metrics, Analytics and Strategic Insights
  • Product Innovation and Future-Ready Thinking
  • Digital Product Monetization and Business Model Strategy
  • Strategic Readiness and Career Development in Product Leadership

EXAM DETAILS

  • Application method: Online (Web proctored exam)
  • Nível: Primer
  • Exam Duration: 60 Minutes
  • Number of questions: 40
  • Minimum approval rating: 70% or 28 questions
  • Allowed book/note queries: No
  • Allowed to use electronic equipment: No
  • Prerequisites: no
  • Validity of certification – 03 years
  • Available languages: English, Portuguese, Spanish

TARGET AUDIENCE

Professionals seeking to accelerate their careers, gain global recognition, and stand out by validating their knowledge of Digital Product Strategy at the Primer level. The Digital Product Strategy Primer Certification by DTWI® is designed for those who want to build a strong foundation in the creation, management, and growth of digital products — aligning customer needs with business strategy and driving innovation from day one. This certification equips future-ready professionals to think strategically, deliver value continuously, and lead in digital-first environments with confidence and clarity.