Digital product strategy primer

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The Digital Product Strategy Primer by DTWI® delivers an executive perspective on how digital products shape strategy, transformation, and growth in a highly competitive environment. It explores customer-driven innovation, emerging business models, data-driven decision making, and the role of product strategy as a core driver of organizational competitiveness in the digital era.

Positioned as an international reference, this certification equips leaders  with the strategic language and frameworks to influence decisions at the highest level. It prepares participants to align product vision with business outcomes, orchestrate digital transformation initiatives, and set the stage for advanced journeys in growth and product-led leadership.

EXAM CONTENT

Knowledge at the PRIMER level in:

  • Fundamentals of Digital Product Strategy
  • Digital Transformation Context and Product
  • Product Teams and Roles Structure
  • Understanding Customer and Market
  • Business Models and Digital Products
  • Product Growth Strategies
  • Introduction to Product-Led Growth (PLG)
  • Metrics and KPIs for Digital Products
  • Tools and Technologies for Product Management
  • Scaling Digital Products
  • Implementing Your Product Strategy

EXAM DETAILS

  • Application method: Online (Web proctored exam)
  • Nível: Primer
  • Exam Duration: 60 Minutes
  • Number of questions: 40
  • Minimum approval rating: 70% or 28 questions
  • Allowed book/note queries: No
  • Allowed to use electronic equipment: No
  • Prerequisites: no
  • Validity of certification – 03 years
  • Available languages: English, Portuguese, Spanish

TARGET AUDIENCE

Professionals seeking to accelerate their careers, gain global recognition, and stand out by validating their knowledge of Digital Product Strategy at the Primer level.

The Digital Product Strategy Primer Certification by DTWI® is designed for those who want to build a strong foundation in the creation, management, and growth of digital products — aligning customer needs with business strategy and driving innovation from day one.
This certification equips future-ready professionals to think strategically, deliver value continuously, and lead in digital-first environments with confidence and clarity.

US$750.00

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PORTUGUESE