The Digital Product Strategy Primer Certification by DTWI® is built for those who want to master the essential foundations of strategy in a digital product environment from product vision, discovery, and data-driven decision-making to growth, innovation, and user-centric design.
Ideal for professionals involved in product management, UX, tech, marketing, or digital transformation, this certification empowers you with the tools to lead in the digital era, positioning you for high-impact roles across dynamic, cross-functional teams.
It’s not just about building products. It’s about building digital value with strategy.
Professionals seeking to accelerate their careers, gain global recognition, and stand out by validating their knowledge of Digital Product Strategy at the Primer level. The Digital Product Strategy Primer Certification by DTWI® is designed for those who want to build a strong foundation in the creation, management, and growth of digital products — aligning customer needs with business strategy and driving innovation from day one. This certification equips future-ready professionals to think strategically, deliver value continuously, and lead in digital-first environments with confidence and clarity.