The DATA STRATEGY Primer Certification by DTWI offers a robust introduction to the core principles, frameworks, and strategic dimensions of data in modern organizations. It is your first step toward becoming a data-literate, insight-driven leader in the digital economy.

This certification validates your understanding at the Primer level of Data Strategy, aligned with globally recognized best practices and strategic frameworks adopted by data-driven enterprises worldwide.

Covers the fundamental concepts, principles, lifecycle, governance, and business value of Data Strategy at the PRIMER level.

EXAM CONTENT

Knowledge at the PRIMER level in:

  • Introduction to Data as a Strategic Asset
  • Core Concepts in Data Strategy
  • The Data Lifecycle: From Collection to Activation
  • Data Governance Fundamentals
  • Data Quality and Integrity
  • Building a Data-Driven Culture
  • Ethical Use of Data and Privacy Principles
  • Aligning Data Strategy with Business Strategy
  • Tools and Technologies Supporting Data Strategy
  • Maturity and Future of Data Strategy

EXAM DETAILS

  • Application method: Online (Web proctored exam)
  • Nível: Primer
  • Exam Duration: 60 Minutes
  • Number of questions: 40
  • Minimum approval rating: 70% or 28 questions
  • Allowed book/note queries: No
  • Allowed to use electronic equipment: No
  • Prerequisites: no
  • Validity of certification – 03 years
  • Available languages: English, Portuguese, Spanish

TARGET AUDIENCE

Professional interested in leveraging their career, gaining international recognition, and standing out with a solid qualification in DATA STRATEGY at the Primer level. The DATA STRATEGY Primer Certification is designed for those who want to build a strong foundation in data as a strategic asset mastering essential concepts in data governance, value creation, lifecycle, and data-driven culture. Ideal for professionals aiming to position themselves for future-ready roles in the digital economy, this certification validates your understanding of the fundamentals of Data Strategy, with global relevance and recognition.