CXO program by DTWI®
The Global Standard for Experience Leadership
The ultimate credential for executives transforming customer and employee journeys into strategic advantage
What makes the DTWI® CXO program unique?
Global Standard
An internationally recognized certification program for Chief Experience Officers, advancing leadership in customer and employee experience.
Trusted Delivery
Delivered through DTWI®’s global partner network, ensuring consistency and cultural relevance.
Exclusive VAHA Methodology
Powered by the DTWI® VAHA framework, aligning vision and execution to turn experiences into measurable value.
C-Level Recognition
Elevates certified CXOs as strategic leaders who transform experiences into drivers of growth and reputation.
Who is the CXO?
Elevating customer and employee experiences as strategic assets
- The Chief Experience Officer (CXO) orchestrates customer and employee journeys to maximize satisfaction and loyalty.
- Aligns digital, human, and brand interactions to create consistent, high-value experiences.
- Transforms experience management into a driver of growth, reputation, and long-term trust.
- Positions the organization to compete on experience as much as on product or price.
The 4-Step Journey to the DTWI® CXO program
Step 1 — Primers
Seven specialized certifications covering the key dimensions of digital transformation
Step 2 — Advanced
Deepen your expertise with an advanced certification designed to connect experience strategy with enterprise impact

Step 3 — Strategy
Translate advanced knowledge into board-level strategies for growth and transformation

Step 4 — Certified CXO
Earn the ultimate credential the DTWI® Certified Chief Experience Officer recognition as a world-class digital leader
