The DTWI®  Artificial Intelligence Strategy PRIMER certification offers a foundational, non-technical introduction to AI strategy empowering professionals to navigate, influence, and lead AI-driven transformation.

Grounded in best practices, ethical principles, and business impact, this certification is ideal for professionals seeking to:

  • Position themselves as strategic voices in the age of AI
  • Bridge the gap between innovation and execution
  • Unlock competitive advantages through intelligent decision-making

 

Validated by global standards and designed for real-world application, this program is your first step into building responsible, scalable, and high-impact AI strategies.

EXAM CONTENT

Knowledge at the PRIMER level in:

  • Foundations of Artificial Intelligence in Business Strategy
  • Strategic Design of AI Initiatives
  • Data and Infrastructure as AI Enablers
  • Responsible AI and Ethical Strategy
  • Organizational Design and Leadership for AI
  • Use Cases and Strategic Applications of AI
  • AI Governance, Risk and Compliance Strategy
  • AI Strategy Execution and Operating Models
  • AI Performance, Metrics and Value Realization
  • Future-Proofing AI Strategy and Professional Evolution

EXAM DETAILS

  • Application method: Online (Web proctored exam)
  • Nível: Primer
  • Exam Duration: 60 Minutes
  • Number of questions: 40
  • Minimum approval rating: 70% or 28 questions
  • Allowed book/note queries: No
  • Allowed to use electronic equipment: No
  • Prerequisites: no
  • Validity of certification – 03 years
  • Available languages: English, Portuguese, Spanish

TARGET AUDIENCE

For professionals aiming to accelerate their careers, gain international recognition, and stand out through a solid qualification in Artificial Intelligence Strategy at the Primer level. This certification is designed for forward-thinking leaders, strategists, and decision-makers who seek to understand the foundations of AI Strategy and drive responsible, impactful, and innovation-aligned transformation within their organizations.