Product Growth Primer

The DTWI® Product Growth Primer certification boosts your career with strategic product growth.

The Product Growth Primer certification by DTWI® is the gateway for professionals looking to master essential product growth strategies. With a curriculum focused on practical and market-applicable techniques, this certification gives you a competitive edge, helping you stand out with strategic skills that drive real results.

Globally recognized, the DTWI® Product Growth Primer certification validates your expertise and connects you to a network of top growth professionals. This is the first step to transforming your career and accelerating product success through an innovative, strategic approach.

EXAM CONTENT

Knowledge at the PRIMER level in:

Product Growth and Digital Transformation
Introduction to Product-Led Growth
Acquisition Models and Onboarding Strategies in PLG
Optimizing User Experience (UX) in PLG
Data Analysis and KPIs for Growth in PLG
Increasing Retention, Customer Expansion, and Engagement
Integrating Marketing and Sales in PLG
Pricing and Monetization Strategies in PLG
Avoiding Churn
Organizational Culture for Product-Led Companies
Challenges and Opportunities in PLG
Product-Led Growth in Competitive Markets
Product-Led Growth Strategies in B2B
Product-Led Growth Strategies in B2C
Experimentation and Iteration in Product-Led Growth (PLG)

EXAM DETAILS

Application method: Online (Web proctored exam)
Nível: Primer
Exam Duration: 60 Minutes
Number of questions: 40
Minimum approval rating: 70% or 28 questions
Allowed book/note queries: No
Allowed to use electronic equipment: No
Prerequisites: no
Validity of certification – 03 years
Available languages: English, Portuguese, Spanish

BUY NOW

ENGLISH

SPANISH

PORTUGUESE

EXAM CONTENT

Knowledge at the PRIMER level in:

EXAM DETAILS

TARGET AUDIENCE