The Digital Transformation Primer is a selective certification designed to provide executives and professionals with the essential models, practices, and mindsets to lead digital transformation with clarity and impact. Grounded in strategic alignment, governance, customer value, and emerging technologies, the program offers a comprehensive view of digital transformation as a board-level priority and as a foundation for long-term competitiveness.
Participants gain a portfolio of essential strategic models and develop the foundations to progressively position themselves as recognized voices in their organizations’ digital agenda. Through modules covering leadership, governance, innovation, AI strategy, security, and ROI measurement, the certification bridges conceptual understanding with practical application, preparing participants to embark on their digital transformation journey with confidence and executive perspective.
The Digital Transformation Primer has been developed for C-level executives, board members, directors, and professionals who already operate or aspire to operate at the forefront of digital transformation. It is especially relevant for current and future Chief Digital Officers (CDOs), as well as CIOs, CTOs, CMOs, and other executives who need to align digital initiatives with business strategy, governance, and sustainable value creation. The certification also welcomes managers, coordinators, consultants, and specialists engaged in digital programs and strategic projects. For these professionals, the program provides practical tools and advanced frameworks to broaden their strategic perspective, accelerate digital initiatives, scale transformation, and contribute to building lasting competitive advantage.
